SEO - Search Engine Optimization

Searching things in the internet is easy with Google but could people find your company easily with Google? If the answer is no, most probably, your website is not SEO friendly.

You can pay for pay per click on search engines like google and yahoo but users will hardly click them because these links are labelled as "sponsored links" and therefore is not a true unbiased result of user's searches.

You may find all you need to know about SEO here or here. Most of these experts agree that there are other non-ethical things we see people doing to tweak their SEO rankings, but we don't recommend any honest company to stoop that low.