Web Design Principles

Posted under » Design on 02 April 2009

Web design borrows many ideas from graphic design.

These are the elements of good design

Balance – the elements of design converge to create an arrangement of parts that appear whole. Also understood as equilibrium.
Contrast – this is the "automatic principle." Whenever an element is placed within a format, contrast is automatically created between the element and its format.
Direction – this design principle utilizes every element of design to manipulate the viewer's focus. This principle is a directive and, if it fails, the viewer will become confused.
Economy – this principle operates "on the slim," and is used to eliminate unnecessary design elements.
Emphasis – also known as dominance, or the focal point. This principle operates on a hierarchical system, where references to levels of importance within a web site are developed with continuous or one-time-only design elements.
Proportion – the perception of size within a two-dimensional visual field.
Rhythm – this principle relies on the recurrence or repetition of one or more elements within a visual format.
Unity – this is the end product of all design elements and principles. Think "one-ness," or "harmony and peace." Web designers know unity is achieved when web site traffic increases and other web designers try to steal the code and imitate the design.


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